Tick Yes Launches new Campaign With Peter Switzer on Sky Business
Australians are the world’s biggest users of social media, according to a recent Nielsen poll. On the 7th of June 2011 Peter Applebaum spoke with Peter Switzer on the Sky Business Channel about how businesses create brand awareness online and how to create a strategy to interact and engage with people on social media, like Facebook, YouTube, Twitter and LinkedIn.
Peter Applebaum also talks about the importance of having good content, and why he set up the new division Tick Content. Tick Content is going to promote the John C. Maxwell tour, a series of conferences put together by Sky and Peter Switzer about John Maxwell, “the leadership guy.”
For the Maxwell series Tick Content will create an integrated campaign, which will be represented on social media, on Peter Switzer’s websites, in the blogs and articles Switzer writes and on Switzer TV. The campaign will be for everyone in Australia who cares about leadership.
Click here to watch the interview.
The John C. Maxwell Leadership Series will be held in Melbourne on the 29th of June 2011, in Sydney on the 30th June 2011 and in Brisbane on the 1st of July 2011.
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