Survey reveals the evolving nature of Australians’ social media usage
The results of a new survey from Sydney-based social media marketing agency Tick Yes, carried out in conjunction with online market research firm Nine Rewards reveal the evolving nature of Australians’ social media usage.
885 people, aged 18 to 70+ from all around the country, took part in the survey of Australians’ social media habits. It looked at what social media we use, as well as why, how and where we use it.
‘The survey confirms a number of things,’ says Peter Applebaum, Tick Yes Managing Director. ‘We weren’t surprised that Facebook is far and away the most popular social media site, nor that almost half of those surveyed said that their social media usage has increased in the last year. But what did raise a few eyebrows is the extent to which Australians will stop what they’re doing – however enjoyable it may be – to respond to a tweet or post or update.
Tick Yes/Nine Rewards Social Media Usage Survey key results
• Facebook is the most popular site, visited by 85.5% of people. YouTube is next at 57.7%
• 25.1% of people use social media for business networking, with men almost as twice as likely as women to network this way
• 20.28% use social media to connect with brands. 56% of those people are women, with most aged in their 20s and 30s
• 48.2% use social media to talk about a new purchase (56% of them women)
• 25.5% have used social media to contact a company for customer service or to ask a question
• 48.7% of people say their social media usage has increased in the last year
• 51.6% access social media at work, 41.9% while watching TV, 34% on holiday, 33.8% in bed, 23.3% during meals, 14.8% while shopping, 21.5% in the bathroom, 3.2% in a place of worship and 2.8% (64% of them men) ‘during intimate moments’!
• 4.9% of people admit to being ‘addicted’ to social media, while 31.3% spend at least two hours a day on it
• 47.3% access social media through mobile technology
For more information and interviews, please contact Peter Applebaum, Tick Yes Managing Director, on (02) 9387 3244 or via email at peter.applebaum@tickyes.com.
Alternatively you can contact Kelvin Kirk, General Manager of Nine Rewards on (02) 9266 4515 or via email at kelvin.kirk@ninerewards.com.